3-Week Intensive

I know what it’s like to be at your wits end and want to pull your hair out with a trade shows. Trade shows and conferences are one of the biggest line item budgets in a marketing plan. Everyone is expecting that there is value in the money being spent yet no one is offering suggestions and solid plans. You’re the one expected to ‘just make it work’ because that’s what you always do.

It took me more than twenty years experience to get to a point of being comfortable with how to maximize the opportunities that come with trade shows. Now, you can gain the know-how to be successful with trade shows and conferences in an easy, straight-forward, and implementable way.

Learn my inside secrets to high ROI (return on investment) with trades shows. This program will give you the confidence and peace of mind in planning trade shows. You’ll be able to not only plan all your marketing around a trade show, but prove their value as a part of your marketing mix with the tools provided as a part of the program.

They Don’t Teach You This In School!

I guarantee this is not a curriculum you will find at a university- not even in a marketing or advertising degree program. Believe me, when I say wholeheartedly that you will not find this in a classroom. How do I know? My Bachelor’s Degree was focused on advertising and PR and my M.B.A. was focused on marketing. I know what they do and don’t teach in a classroom.

Trade show success is not a part of it. What I wouldn’t have paid to have been taught practical and implementable information over theory in my college courses.

Compared to the cost of attending a university, this program is a steal. To attend a class with this level of information, it would easily cost $4,000 at an institution considered a ‘good value.’

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Modules

This program is jam-packed with modules that will put you in the driver’s seat when it comes to trade shows. You’ll be the star of your company by creating a high return on investment (ROI) with conferences and trade shows. Following are the separate modules in the Ready? Set. Show! program.

Session 1: Pre-Planning
Gather your materials and get ready to map out your path to success for your show! We’ll provide you with a list of information that you should put together and have handy while you get ready to plan your marketing.

Session 2: Goals
How do we determine success? That’s the $64,000 question. Discover different ways of setting goals so that you can go to your next trade show with clearly stated goals. Once the show is over, you’ll have a surefire way of de-briefing and assessing your successes- and items you might like to change in the future.

Session 3: Booth Plan
Starting from scratch with a booth? No problem. Taking elements of previous booths and making them work this year? No problem. On a shoestring budget? No problem. Understand what you need to consider when putting together your trade show booth. When you hit the convention floor pavement, we want you to be ready to show!

Session 4: Sponsorships
Sponsorships are great to gain brand awareness, but are you using them to their fullest potential? Are you taking advantage of everything included in your sponsorship package? Make sure that you are. And, learn some tips and tricks so that your sponsorship dollars are working for you.

Session 5: Advertising
You have a multitude of choices with your advertising surrounding the show, but only a certain amount of dollars in the budget allocated to advertising. Spend those monies wisely with targeting and timing.

Session 6: Media Relations
For many trade show vendors, a strategy for interacting with the media becomes an afterthought. Don’t let this be you. This is one of the most cost-effective tools in your toolbox. Get insights based on research with editors and reporters so that you’ll know the best way to strategize and approach the media.

Session 7: Events
There are lots of events during the show. How do you become known for one that simply rocks? We’ll share a process on deciding events, venue, and type of event.

Session 8: Social Media
It’s the newest thing everyone wants to include but is trying to figure out how: social media. If you aren’t careful, social media can take up a lot of your time— valuable time you could spend with the other components in your marketing communications plan. Gain some insights on maximizing your social media efforts.

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What’s included in the program?

- A PDF Guidebook with the diagrams and checklists Lauren cover during the program so that you can follow along!
- A beautiful program-branded binder for housing your program materials- keep the program for life!

- Individual CDs of the audio of each of the different modules- listen to the sessions when you really need the information!

- Transcripts of each of the sessions- a lifelong tool for trade show planning!

- Participation in LIVE webinars- get a front row seat!

- Online webinar replays for 30 days after the program ends- attend when it’s convenient for you!

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How does the program work?

The classes are administered via webinar technology. You’ll be able to both hear the audio and view the presentation online. There is a Q & A box for questions in case you have a question during the call. A link for each webinar will be sent to you in email a day before each class. You’ll need to make sure you have support@laurenoriginals.com on your white list.

The audio is transcribed once the class ends. At the end of the program, you’ll receive a Ready? Set. Show! branded binder that will contain the CDs of the audio, transcripts of the audio, presentations, and all templates and checklists presented in class.

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Investment

This amazing program is being offered at an early-bird price of $997. But, hurry, this price expires February 14! After that the price goes to the regular price of $1297.

Can’t make a lump sum payment in that amount? Want to stretch your budget?

No worries! We are also offering a 3-payment plan option. You’ll be billed the first payment immediately and the two remaining payments monthly in the amount of $347. This payment option is also early-bird pricing. The price will go up to three payments of $447 after February 14.

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How does the cost compare to other budget items?

This amount is far less than the cost of one month’s retainer with any PR, advertising, or marketing firm.

The price is less than the cost of an ad in an industry trade publication

The value in Lauren’s time spent on the phone alone is at least $5,000

Take a class at an average university for this level of a program and the tuition would be at least: $4,000 (but they don’t teach this in school)!

If Lauren were to do this type of planning for you privately, the cost would minimally between $10,000-$30,000.

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Schedule
All webinars will be at 10AM PST/ 1PM EST on their respective days.

From March 1, 2011 to March 18, 2011

The Sessions will be on Tuesdays, Wednesdays, and Thursdays

BONUS Sessions will be on Fridays during the 3-Week Intensive

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Worried you can’t attend all of the webinars at the designated times?

No problem- they are fully recorded and can be replayed as a webcast. Join in at YOUR convenience. We will immediately make the links to the webcasts available to participants once they are posted online. You’ll get an email with the link.

Additionally, you’ll have the audio from the entire program on CD once the CDs are sent. Along with the CDs, you will have you will have a beautiful Ready? Set. Show! branded binder with the presentations and transcripts.

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Why is Lauren revealing all of her trade show secrets?

I can only take on a certain number of clients. What I’ve found is that making trade shows successful is one of the things I get asked about the most. Offering this program is a way for me to help as many people as possible since I simply don’t have the time to service an infinite number of clients. Hey! I’m only one person.

It’s time for me to take over 20 years of experience and pass the information along. If I can reduce the learning curve by showing the ropes to others, this program is more than worth it for me. So, by all means, do yourself a favor and take advantage of my many years of mistakes and successes.

Besides, my lifestyle has changed dramatically since I started my business. My willingness to take on more than a few exclusive clients has significantly reduced. Family is my focus. I have a daughter in high school and a son in elementary school that I intend to enjoy completely before it’s time for them to spread their wings and leave the nest.

Lastly, not everyone can afford me. Frankly, for me to do the steps outlined in this program for a client, the minimum amount I charge is $10,000 for planning. For clients wanting my team to handle all of the logistics, the cost can easily go up to at least $30,000. This is an affordable way for me to help as many companies as I can have a high ROI (return on investment) with their trade shows.

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The Lauren Guarantee

I believe in the value of this program so much that it has my name on it as a Lauren Signature Program. I know it’s a leap of faith to participate in an online program. Many of you on my list haven’t done something like this before. That’s why I’m offering a money-back guarantee. If, by the end of the second call, you don’t feel this is going to be a good fit for you, simply send an email request to info@laurenoriginals.com and we will refund all your money. That’s it- no questions asked, no hoops to jump through, no bologna.