Session 1: Pre-Planning
Session 2: Goals
Session 3: Booth Plan
Session 4: Sponsorships
Session 5: Advertising
Session 6: Media Relations
Session 7: Events
Session 8: Social Media

These sessions along with BONUS webinars will happen the first three weeks in March 2011. Bonus calls include Q &A call, interview with successful social media marketer, interview with a major trade show sponsorship person, interview with a savvy communications and theme expert.

Additional information including registration links are at the following web address. Payment plans are available as a one-time payment and three-payment plan option to make it a fabulously affordable program.

http://ready-set-show.com/ready-about

Her competencies and skill sets are unique and a real challenge to replicate. That makes her unique in most any business environment. Let me start with attention to detail followed by market understanding through cool, calm and collectiveness under pressure. If you know marketing, you know the intense deadlines we are always under. Lauren’s ability to stay positive and lead her team, both internally and externally, are outstanding. She is competent with strategy, concept, budget, timing, logistics and getting the most out of each task presented. I can truly say she is the best I have ever worked with or for in the totality of my career.”
- David Hafenbrack, CEO, Hafenbrack Marketing
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“My experience with Lauren is both as a fellow female professional, and as an entrepreneur who has benefited greatly from her marketing expertise. Lauren brings a warmth and authenticity – in addition to focused intensity – that all but guarantees success for her clients. She is the consummate professional, staying connected to her network not just as a function of her work, but largely because being a connector is who she is. She is brilliant in her assessment of what a business needs to make it go in the marketplace – it is not a one-size-fits-all solution, by any means. She is a joy, in every sense.”
- Jenifer Madson, Executive Coach, Wealth Journeys, LLC
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“I served with Lauren on the Executive Board for the Greater Dayton Advertising Association, and I enjoyed the opportunity to work with her. Lauren is efficient, organized and energetic, and her good attitude is contagious. Lauren’s strengths include analysis, teamwork, and developing strategies. I would highly recommend her to anyone who has need of her services.”
- James Reynolds, Media Consultant, Cox Media Group Ohio
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“It has not only been fun working with Lauren but rewarding on a professional level. She was instrumental in the organization of a major digital conference for SCMS, Inc. customers and suppliers which was a huge success. We also enjoy her humor and thoroughness.”
- Bob Cauthen, President, SCMS, Inc.
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“Lauren has always impressed me as being incredibly competent and thorough, being able to view a project and see the the order of steps necessary to efficiently attain successful completion…”
- Vytas Urbonas, Associate Publisher, New Bay Media
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“Lauren was one of my favorite clients when she worked at Harris Broadcast and I was a sales rep at Broadcast Engineering magazine. Lauren was always available and forthright in our communications. I wish all my clients were like her.”
- Joanne Melton, Publisher, Allied Media
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“I had the pleasure of working with Lauren Darr at Fibre Glast Developments Corporation, which was my first job out of college. Because Lauren is such a detail-oriented, creative, and hard working marketing executive, combined with an amazing ability to mentor those around her, she helped pave the way for my own marketing success throughout my career. Her vast experience in creating marketing programs from scratch make her valuable to any organization. She is energetic, easy to work with, and always goes above and beyond to get things done. Simply put, Lauren helps everyone around her become successful.”
- Janna Wilkinson, SEO Manager, Triangle Direct Media
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“Lauren has an excellent sense of professionalism, awareness to detail and the ability to lead projects with others wanting to work with her due to her capabilities.”
- Debbie Offenberger, Vice President, Client Management & Media Director of MarketMatch
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“I’ve known Lauren for many years back to her days handling marketing for Harris Corp. Lauren has great insight and marketing skills so I continue to learn from her by following the D-I-Y marketing brands newsletters. She’s very professional yet warm and friendly and I will continue to look for opportunities where Lauren and I can work together.”
- June Barnes, Sales, Radio Business Report

Lauren has managed both sides of conferences and trade shows- planning and participating. She’s learned the ropes and knows the ins and outs of creating a successful show with anything as small as a table top display (or not even exhibiting at all!) to a booth that’s over 100,000 square feet.

In 2010, Lauren’s book, “The LOI International Media Outlook Book,” became a best-seller at the National Association of Broadcasters Show. In 2011, she participated in “The Gratitude Book Project: 365 Days of Gratitude,” which is a best-seller.