About Lauren

Lauren L. Darr, Founder and CEO of Lauren Originals, Inc. has over twenty years experience in marketing. She’s worked in a range of environments from a hotel to technology company. During her career she has one over 40 awards for advertising, PR, and marketing efforts- including trade show specific ones.

Lauren has managed both sides of conferences and trade shows- planning and participating. She’s learned the ropes and knows the ins and outs of creating a successful show with anything as small as a table top display (or not even exhibiting at all!) to a booth that’s over 100,000 square feet.

In 2010, Lauren’s book, “The LOI International Media Outlook Book,” became a best-seller at the National Association of Broadcasters Show. In 2011, she participated in “The Gratitude Book Project: 365 Days of Gratitude,” which is a best-seller.